5 Rules for a good Corporate Blog

1) Be Authentic

Blog’s are about trust, and authenticity is the foundation of trust. Corporate bloggers should approach the blogosphere differently than they would a corporate Web site. A blog is more personal than a Web site, and it must have a defined voice. Corporate blogs must be transparent and honest; use the corporate blog to connect with your target audience, and to provide them with useful information and insight.


2) Choose an Interesting and Eye Catching topic and headline

A corporate blogger's topic or headline should attract reader attention right away. Consider this, the blog—among many others, waits in a reader's RSS reader, or email inbox. The blog headline should encourage the reader to choose your particular blog over others. Explain the meaning of your post within the first sentence. By providing benefits immediately, this ensures your post will be read. If your first sentence entices the reader, they will read your second sentence and then your third, and so on.

3) Be concise 250-500 words

It is important to keep blog posts short and to the point. Do not copy and paste information from promotional flyers. Instead briefly inform them and encourage feed back. Be truthful and refrain from selling to your readers. It is also important to update your corporate blog often. Failing to do so drastically reduces traffic flow to your blog, and does not provide sufficient exposure online.


4) Add supplemental content

To keep your corporate blog current, it is important to integrate any other forms of social media that are appropriate. Adding this supplemental content can demonstrate the authority of your blog. A corporate blog can help ensure its relevance with links to other appropriate blogs or Web sites. Also, be sure to link to your organizations latest press releases, articles or commercials.


5) Monitor your Corporate Blog

Understand that there is plenty of room for error when using a blog. It is important to pay close attention to issues of grammar, spelling and punctuation. Furthermore, a good corporate blog must also monitor the comments from its users. Readers in the blogosphere that are interested in your corporate blog will be drawn to it, and often compelled to provide feedback. However, there are also users online who post comments simply to offend. Ensuring that no offensive content appear on your corporate blog is paramount.