How other Social Media Tools can enhance the corporate blog

Adding other forms of social media to a corporate blog positions the corporation as current and technologically savvy. A must for any corporate blog is to establish a Real Simple Syndication (RSS feed). Doing this, allows readers to receive instant notifications when the blog has been updated. This guarantees interested readers will return.

The Web site You Tube is the most visited content community on the Web, and incorporating it into your blog will be an asset. Creating a channel on You Tube, which links back to your corporate blog will almost double your exposure online. Important videos to post on You Tube would be ad campaigns, commercials, press releases, and personal messages from the CEO, etc.

Make sure that your chosen corporate bloggers are well versed in new forms of social media, this allows for easier planning and a more focused approach when incorporating these tools.
It is important for a blog to have authenticity and authority on the chosen topic. If your corporation can integrate other forms of social media, your corporate blog will then become an authority on the subject.

Also, the blogosphere is slowly moving towards the practice of video blogging, or “vlogs”. So, to help your organization stay contemporary it is important to be aware of these trends and react accordingly. Some users prefer to watch a quick video rather than read through a lengthy blog. Integrate both forms of Web logging and your corporate blog will stay current.