An example of a good corporate blog and a bad corporate blog

A example of a good corporate blog is <www.googleblog.blogspot.com>

This blog is updated often, and does not sell the companies product to its readers. Instead, Google informs readers about company decisions, and business practices and provides updates on current information that affects them. The layout is simple, yet eye catching and they incorporate other forms of new media such as an RSS feed.

An example of a bad corporate blog is <www.alliwantforxmasisapsp.com>

This blog was created as a ruse, and therefore failed to be transparent. The blog did not allow for proper user feed back and even went so far as to censor its customers. Falling under much scrutiny for this corporate blog, Sony has since removed it. The blog was slow to load, had too many large graphics and was not aesthetically pleasing.